How to Use TikTok for Marketing: A Guide for Brands

Let’s face it: Tiktok is now one of the most popular social media platforms with over 1.5 billion active users worldwide. It’s no surprise that brands are starting to use TikTok for marketing purposes–from individual users doing live selling on the platform to brands, both big and small, to creating TikTok brand accounts and rolling out ad campaigns, Tiktok has become an indispensable tool for most brands worldwide. In fact, your business will be missing out on half of its potential audience if it doesn’t have a Tiktok account.

With the incredible rise in popularity of Tiktok, it is now an excellent tool for marketing products and services as it allows brands to connect and engage with various types of audiences. If you’re new to TikTok or unsure how to use it for marketing purposes, don’t worry! In this guide, we will teach you everything you need to know about using TikTok for marketing. We’ll cover topics such as how to set up your account, create engaging content, and ensure your videos are seen by as many people as possible so by the end of this article, you’ll be a TikTok marketing expert! So let’s get started.

Tiktok for Brands Explained

TikTok is a platform that allows brands to build their own channel and create content on it. In fact, it also has a loyalty program that rewards you for using the app and watching videos. It’s also known as Douyin in China. It was first launched in 2016 by Bytedance Technology Co., Ltd., which owns several other apps, including JinriToutiao (China’s answer to Reddit) and Musical.ly (a music app similar to Vine).

It’s not just about creating content, though. TikTok is a social media platform that allows users to share their day-to-day experiences through short videos and live streams. This makes it an exciting marketing tool for brands looking to connect with their audience on a more personal level.

TikTok is one of the most popular video-sharing platforms in the world, with over 1 billion monthly active users (MAUs). The app lets people create short videos, add music and emojis, and share them with friends on social media platforms like Facebook, Instagram, Twitter, and Snapchat.

 

The Rise of Brands on TikTok

Today, brands are using TikTok because they believe they can reach young people more quickly than on other platforms like Instagram or Facebook. As a matter of fact, data from Wallaroo Media showed that younger audiences between 16-24 years old spend more time on TikTok than on any other social media platform — anaverage of 95 minutes per daycompared to 6 minutes on Instagram.

 

With TikTok’s massive success, it’s no surprise that the app is now being used by brands all over the world to market their products and services. Some brands that have jumped in on the trend include the likes of Nike, Old Navy, and Sephora.

 

Nike was actually one of the first brands to join TikTok, and it’s been using the platform to showcase its products creatively. For example, it created a video featuring NBA star LeBron James dunking while wearing its shoes. Today, the video has garnered over 3 million views.

 

Consequently, Old Navy is another brand using TikTok to reach a younger audience. They often post videos featuring its clothes in creative ways, such as turning a pair of jeans into a headband. Its videos have received millions of views, and the company even created its own hashtag, #oldnavystyle.

 

Sephora is a cosmetics company that’s been using TikTok to promote its products on the platform. For example, it created a video featuring makeup artist Abby Roberts doing a “full face of Sephora” using only Sephora’s products. As of writing, the video has over 6 million views.

 

The impact of TikTok on marketing is evident. In fact, TikTok has reshaped social media marketing and significantly influenced the way brands advertise.

Why Your Brand Needs to Have a TikTok Account

Obviously, Tiktok is a powerful marketing tool that can help you reach a larger audience particularly if your brand is targeting a younger demographic. Nonetheless, that is not the only reason you should have a TikTok account for your brand. Let’s take a look at some of the advantages of using TikTok for marketing.

 

1. Allows You to Showcase Your Products in a Creative Way

TikTok provides brands with a unique way to showcase their products and services. The platform allows you to be creative with your content and tell a story that will resonate with your audience.

 

2. Helps You Increase Your Brand Awareness

TikTok is a great way to increase your brand awareness and reach a larger audience. When you create videos that are creative and engaging, people are more likely to share them, increasing your brand’s visibility.

 

3. Video Production Costs Less than Traditional Advertising

Tiktok videos cost less than videos uploaded onto YouTube or Facebook, so it’s more cost-effective for brands looking to create high-quality content without breaking the bank.

 

4. Wider Reach

The app is extremely popular with young people, the demographic most brands are looking to target. In fact, Tiktok was themost-downloaded app in 2018 and 2019 (according to data from Sensor Tower), so you can be sure that there’s a large audience on this platform waiting to see your videos!

 

5. Allows You to Bring Out Your Brand Persona

Tiktok is a great way to show off your brand’s personality and connect with your audience more personally. This is because the videos on this platform are usually short (15 seconds or less). They’re perfect for quick, funny, or relatable content that will remind your customers about your brand.

 

6. Humanizes Brands to Make Them More Relatable

TikTok humanizes your brand and makes it more relatable to your target audience. This is because the videos on this platform are usually made by regular people (instead of celebrities or spokespeople). It being a user-generated content platform also means that your customers can feel more involved with your brand.

 

7. Can Be Used to Drive Traffic to Your Website

You can use TikTok to drive traffic to your website or online store. This is because you can include a link to your website in the description of your videos. When people click on the link, they’ll be taken directly to your site!

 

Steps in Making the TikTok Account for Your Brand

Creating a TikTok account is free and easy! All you need is an email address and password to sign up, which means that even small businesses can have an account on this platform without spending much time or money. The first thing you need to do is sign up for an account on TikTok. You can do this by going to the TikTok website or downloading the app on your smartphone (it’s available for iOS and Android devices).

 

Once you have the app, open it up and create an account using your email address or logging in with your existing Facebook or Twitter account. You can use your existing social media accounts (Facebook, Twitter) to log into Tiktok, which makes it super easy for people who already follow you on other platforms to find your channel on Tiktok too!

 

Once set up, it’s time to plan your content strategy. This will help you determine the type of videos you want to make and how often you should be posting them. You should also consider what kind of voice you want your brand to have on this platform. Do you want to be funny? Inspirational? Informative?

 

Some brands post one video daily, while others post multiple videos throughout the day. It all depends on your goals and your type of audience. Once you have a content strategy in place, it’s time to start creating videos! Remember to keep them short (15 seconds or less), creative, and on-brand.

 

If you need some inspiration, you can check out the Tiktok channels of other brands in your industry to see what they’re doing. Finally, don’t forget to promote your Tiktok channel on your other social media platforms to help people find it!

Need More Help Navigating the TikTok Marketing Landscape?

Without a doubt, Tiktok has taken the world by storm — and businesses are taking note of it. With its massive user base, there are a lot of opportunities for your brand to find its way to your target customers’ algorithms and translate those likes, shares, comments, and views into revenue for your business.

 

If you have difficulty curating content for your TikTok account or managing it in the first place, don’t worry because you’re not alone. Social media marketing can be a lot to handle, and that’s where we come in.

 

At The Spaghetti Media Agency, we specialize in social media marketing for businesses of all sizes. We have a team of experienced TikTok marketers who can help you with everything from photoshoots to reaching out to influencers, and growing your following.

What are you waiting for? Get in touch with us today to see how we can help you take your TikTok marketing to the next level!